
The editors over at The Chronicle — the College of Saint Rose student newspaper where I served as a staff writer and Executive Editor for a few years — are currently considering a name change to coincide with changes being made to the Saint Rose Communications Department. Deciding on a name for anything is usually a difficult task. Whether it’s your first-born or even just your fantasy football team, it’s easy to get caught up in a whirlwind of options. Names are so intrinsically tied to identity. Choose the wrong one, and it invokes all the wrong connotations for your product/publication/child. (Just think about the recent iPad debacle). Names for publications generally encompass two things: the audience, and the purpose. For newspapers, the audience aspect is usually location-based. The purpose portion, however, require some self-analysis. What kind of publication do you want to produce? Do you plan to chronicle...




